Perfect Year — promo calendar
Billion Dollar Single Dad
Sep 2026 — Launch Runway: Building Anticipation
W1 Cover reveal + preorder link drop Newsletter
W2 Found Family trope teaser carousel Instagram
W3 Character intro thread: the billionaire dad + kid Twitter/X
W4 ARC reader recruitment push Newsletter + Facebook Reader Group
Oct 2026 — Cozy Autumn Family Feels
W1 ARC reviews start posting, autumn aesthetic graphics Bookstagram
W2 Spooky-cute single dad + kid Halloween content TikTok
W3 Preorder countdown + excerpt reveal Newsletter
W4 Release week prep, street team activation Facebook Reader Group
Nov 2026 — RELEASE MONTH: Found Family Homecoming
W1 LAUNCH DAY release blast + Amazon ad ramp-up Newsletter + Amazon Ads
W2 Release week review push + BookBub featured deal app Bookstagram + BookBub
W3 Thanksgiving 'found family' themed content tie-in TikTok + Instagram
W4 Black Friday/Cyber Monday bundle promo Newsletter + Facebook Ads
Dec 2026 — Holiday Family Warmth Push
W1 Gift-the-book holiday graphic campaign Instagram
W3 Christmas single-dad fantasy content burst TikTok
W4 Year-end reader thank-you + review request Newsletter
Jan 2026 — New Year Fresh Start Discovery
W1 New Year 'new to you' backlist-style push for the book Newsletter
W2 BookBub Featured Deal or Freebooksy promo BookBub/Freebooksy
W3 Reels: billionaire dad trope compilation Instagram Reels
W4 Reader testimonial spotlight series Facebook Reader Group
Feb 2026 — Valentine's Romance Surge
W1 Valentine's swipe-worthy quote graphics Instagram
W2 Kindle Countdown Deal for Valentine's week Amazon KDP + Newsletter
W3 Fan casting / dream cast poll for dad + love interest TikTok + Twitter/X
W4 Galentine's found-family angle content Facebook Reader Group
Mar 2026 — Spring Renewal & Reader Engagement
W1 Spring refresh graphics + backlist cross-promo Newsletter
W3 Book club discussion guide release Facebook Reader Group
W4 Live reading or author Q&A Instagram Live
Apr 2026 — Q2 Push: Widen the Net
W1 Multi-author Found Family bundle/newsletter swap Newsletter Swap
W2 Paperback/special edition spotlight Instagram
W3 BookTok trend participation with book hook TikTok
W4 Facebook/Amazon ad refresh with new ad creative Facebook Ads + Amazon Ads
May 2026 — Mother's Day Found Family Angle
W1 Mother's Day tie-in (found family/single dad healing arc) Instagram
W2 Reader UGC campaign - share your favorite scene TikTok + Facebook Reader Group
W3 Limited-time price drop promo Newsletter + BookBub
W4 Series teaser if applicable / next book hook Newsletter
Jun 2026 — Summer Beach Read Positioning
W1 Summer reading list graphic placement Instagram
W2 Audiobook promo push if available Newsletter + Instagram
W3 Father's Day early tease content TikTok
W4 Mid-year sale/promo stacking with other authors Facebook Ads
Jul 2026 — Father's Day Spotlight & Q3 Push
W1 Father's Day major content push - single dad trope centerpiece Instagram + TikTok
W2 BookBub Featured Deal application for Father's Day timing BookBub
W3 Reader reviews roundup video TikTok
W4 Newsletter deep-dive: why found family tropes hit different Newsletter
Aug 2026 — Anniversary Edition & Full Circle
W1 One-year anniversary countdown content Instagram
W2 Anniversary sale + reader appreciation giveaway Newsletter + Facebook Reader Group
W3 Retrospective reel: reader reactions compilation TikTok
W4 Plan-ahead teaser for next release, close the loop Newsletter
Quarterly pushes
- Q1 (Sep-Nov 2026): Pre-launch buzz building through full release week, culminating in Black Friday bundle push
- Q2 (Dec 2026-Feb 2026): Holiday gifting season into Valentine's Day romance surge with discount promos
- Q3 (Mar-May 2026): Widen reach via newsletter swaps, book club guides, and Mother's Day found-family angle
- Q4 (Jun-Aug 2026): Summer positioning into Father's Day centerpiece month and one-year anniversary celebration