Across the industry in 2026, full-service book marketing packages run from roughly $99 one-off promo bundles to $4,000+ launch kits — with a single human-made book trailer alone quoted anywhere from $300 to five figures. This page maps the real price bands, what each band actually buys, and the questions that separate a fair package from an expensive logo.
These bands summarise published rates across promo services, studios, agencies and freelancer marketplaces in mid-2026. Individual vendors vary; the shape of the market doesn't.
The band tells you the price; these questions tell you the value. A good vendor answers all six in writing without flinching.
Book Ad Pack doesn't sell opaque packages. Everything is priced in credits — 1 credit = $1, and credits never expire. Every deliverable has a published credit cost, you see the full plan for your book before you pay, and you own every asset outright. These are the published rates:
Extra on-book images are 2 credits each, so refreshing a tired ad costs dollars, not a new retainer. The exact cost of your full pack is shown — itemised — before you pay, at the intake page. Full pricing lives on the main pricing section.
Book Ad Pack is not a template library. Every pack is generated from the manuscript itself and checked against a reader-demand database we build and count ourselves: 725,746 hook mentions pulled from reader reviews, 5,344 reader personas, and 271,339 Amazon rank and price snapshots. The pipeline has built 76 complete packs across 13 subgenres, 53 of them on paid orders, including 255 ad creatives and 64 scene videos. Counts are live table counts taken 25 August 2026; they go up, not down. Compared with the market: Reedsy is a curated marketplace, so what you get is the freelancer you hire and their rate; Draft2Digital is distribution rather than marketing and is straightforward about that; a full-service house such as BookBaby bundles print, distribution and design onto one invoice, which is a real answer if you want one supplier. None of them reads the manuscript, because none of them needs to. That is the one thing we do, and it is why our figures are counts rather than claims. See how we compare with Canva and BookBaby.
Published rates in 2026 run from about $99 for one-off promo bundles, through $149–599/month for managed social subscriptions, to $300–1,800 for a single commissioned trailer and $4,000+ for full agency launch kits. Freelancer marketplaces span $50–2,500 plus fees. The band matters less than what's itemised inside it.
Itemised, owned-by-you deliverables: ad images at platform sizes, short vertical video, ad copy, Amazon A+ content, and a plan for when to run what. Be wary of packages sold as "exposure" or "promotion" without a file list — you're buying activity, not assets.
They're worth it when the price buys assets you keep and a plan you can execute — and not worth it when it buys vague activity. The creative is the durable part: images, video and A+ content keep working after the campaign ends. Placement-only packages end when the placement does.
There's no package to decode: 1 credit = $1, credits never expire, and every deliverable has a published credit cost — a base pack of four on-book images is 8 credits, a 15-second cinematic scene video 15 credits, A+ content 8 credits. Your book's full itemised plan and price are shown before you pay anything.
Because campaigns aren't one-shaped. A wide romance launch needs video; a cozy mystery needs the Facebook-and-newsletter formats its readers actually use. Credits let you buy exactly the chain your book needs — and refresh single assets for a few dollars when an ad tires, instead of re-buying a package.
Upload the manuscript or paste your Amazon link — we read the actual book, then show you the plan and its exact price.