Across the industry in 2026, full-service book marketing packages run from roughly $99 one-off promo bundles to $4,000+ launch kits — with a single human-made book trailer alone quoted anywhere from $300 to five figures. This page maps the real price bands, what each band actually buys, and the questions that separate a fair package from an expensive logo.
These bands summarise published rates across promo services, studios, agencies and freelancer marketplaces in mid-2026. Individual vendors vary; the shape of the market doesn't.
The band tells you the price; these questions tell you the value. A good vendor answers all six in writing without flinching.
Book Ad Pack doesn't sell opaque packages. Everything is priced in credits — 1 credit = $1, and credits never expire. Every deliverable has a published credit cost, you see the full plan for your book before you pay, and you own every asset outright. These are the published rates:
Extra on-book images are 2 credits each, so refreshing a tired ad costs dollars, not a new retainer. The exact cost of your full pack is shown — itemised — before you pay, at the intake page. Full pricing lives on the main pricing section.
Book Ad Pack is not a template library. Its creative is generated from your manuscript (or your book’s listing where none is supplied), and its ad copy is scored against reader-demand data that we build and count ourselves. The database behind it holds 5,338 reader personas (profiles built from real Goodreads reviews and Reddit posts) and 975,962 dated Amazon snapshots of sales rank, chart position or price. The pipeline has delivered 10 paid customer orders (test, complimentary and free-credit orders are not counted), including 52 ad creatives and 17 videos. Counts are live table counts taken 9 October 2026; each one is re-counted daily, so a figure can fall when a corpus is rebuilt. Compared with the market: Reedsy is a curated marketplace, so what you get is the freelancer you hire and their rate; Draft2Digital is mainly formatting and distribution, with some promotion tools such as Universal Book Links; a full-service house such as BookBaby sells print, distribution and design as packages, which is a real answer if you want one supplier. None of them builds ad creative from your manuscript with the ad copy scored against a reader-demand database. That is the one thing we do, and it is why our figures are counts rather than claims. See how we compare with Canva and BookBaby.
Published rates in 2026 run from about $99 for one-off promo bundles, through $149–599/month for managed social subscriptions, to $300–1,800 for a single commissioned trailer and $4,000+ for full agency launch kits. Freelancer marketplaces span $50–2,500 plus fees. The band matters less than what's itemised inside it.
Itemised, owned-by-you deliverables: ad images at platform sizes, short vertical video, ad copy, Amazon A+ content, and a plan for when to run what. Be wary of packages sold as "exposure" or "promotion" without a file list — you're buying activity, not assets.
They're worth it when the price buys assets you keep and a plan you can execute — and not worth it when it buys vague activity. The creative is the durable part: images, video and A+ content keep working after the campaign ends. Placement-only packages end when the placement does.
There's no package to decode: 1 credit = $1, credits never expire, and every deliverable has a published credit cost — a base pack of four on-book images is 8 credits, a 15-second cinematic scene video 15 credits, A+ content 8 credits. Your book's full itemised plan and price are shown before you pay anything.
Because campaigns aren't one-shaped. A wide romance launch needs video; a cozy mystery needs the Facebook-and-newsletter formats its readers actually use. Credits let you buy exactly the chain your book needs — and refresh single assets for a few dollars when an ad tires, instead of re-buying a package.
Upload the manuscript or paste your Amazon link — we read the actual book, then show you the plan and its exact price.