Amazon ads for authors are cost-per-click ads, mainly Sponsored Products and Sponsored Brands, that show your book to shoppers on Amazon: you set the budget and pay only when someone clicks. Book Ad Pack makes the creative; this guide covers who can run them, how to set one up and what the ad and your book page need.
Amazon's author guide describes two ad types, Sponsored Products and Sponsored Brands, and both are cost-per-click.
May put your book in front of readers who are searching for similar books and genres. Ads appear in relevant shopping results and on product pages. There is no up-front charge: you set a budget and pay only when a shopper clicks.
Asks for: the book claimed in Author Central and available in the country where you advertise.For authors with three or more unique eligible titles under the same author name who want to highlight a collection of books or tell their author story. Can include video ads. Also cost-per-click.
Asks for: three or more unique eligible titles. For authors, Amazon lists it in the US, UK, Germany, France, Italy and Spain.Requirements as listed in the Amazon Ads guide for authors, read on 7 October 2026; the six Sponsored Brands marketplaces for authors are from Amazon's book-ads page, which also lists managed display services (typically a $50,000 minimum spend, per Amazon; not covered here). KDP's help names the same two author ad types. Amazon changes these, so check the sources before you launch.
You can start from your KDP bookshelf or from Author Central; the KDP route opens Amazon's campaign creation tool for a Sponsored Products campaign.
Menu labels as described in Amazon's author guide and KDP help on 7 October 2026; Amazon may rename them.
Amazon says there is no up-front charge for a Sponsored Products ad: the author sets a budget and pays only when a shopper clicks, so your cost is the clicks you buy plus the creative behind them.
If you would rather hire someone to run the campaigns, see the costs in our book advertising guide.
Sponsored Brands ads can use custom images and video, and KDP's help says Amazon also offers its own image generator, free of charge, if you do not have a custom image.
Your detail page is where the click lands, and KDP says A+ Content lets you add images, text and comparison tables to it.
KDP says A+ Content is located under the From the Publisher section, the exact location varies, and most readers need to scroll to see it (KDP help: A+ Content). Amazon's A+ guidelines apply to anything you upload. Book Ad Pack builds A+ header, banner and tile images at Amazon's module sizes; see the A+ content guide.
If a paid click lands on a bare listing — a cover, a blurb, nothing else — the reader may arrive, see a page that doesn't keep the promise, and leave.
Below are real A+ modules generated from one of our own pen-name manuscripts — the same pipeline a paying author gets.
These on-book stills stage the real cover and cast — characters matched to the manuscript, not stock models.
Book Ad Pack reads your actual manuscript and cover, then builds the whole creative chain your Amazon ads need — the on-book images and the A+ content. Seven pieces, one job each.
See our own examples asset by asset: book ad examples by genre · or the wider guide to book advertising for authors.
You set a budget and Amazon shows your book to shoppers: Sponsored Products ads may appear in shopping results and on product pages, and Sponsored Brands ads let authors with three or more titles feature a collection of books or their author story. Both are cost-per-click, so you pay only when a shopper clicks.
Your book must be claimed in Author Central and available in the country where you advertise, the ad must meet Amazon's creative requirements and acceptance policies, and the title must meet Amazon's ad policy for books. Sponsored Brands is for authors with three or more unique eligible titles under the same author name, and Amazon lists it for authors in the US, UK, Germany, France, Italy and Spain.
Amazon says there is no up-front charge for a Sponsored Products ad: the author sets a budget and pays only when a shopper clicks. KDP's help adds that adding a payment method can show a temporary $50 pre-authorization hold, which is not charged. Your total cost is the clicks you buy plus the creative behind them; Book Ad Pack prices creative in credits at 1 credit = $1, with a base pack of four on-book images plus core ad copy at 8 credits.
ACOS is Amazon's advertising cost of sales: ad spend divided by ad revenue, multiplied by 100. It counts ad spend against ad revenue only, so judge it against your own margins and any series sales that follow.
Amazon says every ad goes through a review and approval process that typically takes 24 hours but could take up to three business days, so start early. If you expect sales to rise around a date, it recommends ramping up early and running campaigns for at least four to six weeks.
Check in order: is the ad approved and running, do your keywords and titles match what readers search, and do your cover and book page keep the promise the ad makes? Amazon provides reports for Sponsored Products and Sponsored Brands that show how each ad is performing.
KDP says A+ Content lets you add images, text and comparison tables to your Amazon detail page. It is located under the From the Publisher section, the exact location varies, and most readers need to scroll to see it. Book Ad Pack builds A+ header, banner and tile images at Amazon's module sizes.
KDP's help says Sponsored Brands ads can use custom images and video, and that Amazon offers its own image generator, free of charge, if you do not have a custom image. Book Ad Pack is another route: on-book images and scene video built from your manuscript and cover.
Start at the intake page: upload your manuscript or paste your Amazon link, and Book Ad Pack reads the book and shows you the on-book images, ad copy and A+ content it would build before you commit to anything.
The anatomy of a book ad, three formats, and real examples.
Read the guide →The setup sequence and the launch-week timeline.
Read the guide →The real 2026 price bands, what each buys, and the pay-per-deliverable alternative.
Read the guide →Book Ad Pack is not a template library. Its creative is generated from your manuscript (or your book’s listing where none is supplied), and its ad copy is scored against reader-demand data that we build and count ourselves. The database behind it holds 5,338 reader personas (profiles built from real Goodreads reviews and Reddit posts) and 975,962 dated Amazon snapshots of sales rank, chart position or price. The pipeline has delivered 10 paid customer orders (test, complimentary and free-credit orders are not counted), including 52 ad creatives and 17 videos. Counts are live table counts taken 9 October 2026; each one is re-counted daily, so a figure can fall when a corpus is rebuilt. Compared with Amazon’s own KDP help pages: they explain the ad platform, and they are the right place to learn the mechanics. What they do not do is write the ad for you. That comes from the manuscript (or your book’s listing), with the ad copy scored against our reader-demand data. See how we compare with Canva and Placeit.
Upload the manuscript or paste your Amazon link — we read the actual book, then show you the on-book images and A+ content we'd build.