Amazon A+ Content for Books: Steps, Rules, Tools | Book Ad Pack
Amazon A+ content, for books

Amazon A+ content design for books: steps, rules and tools.

Build A+ Content in the A+ Content Manager in KDP, with images already sized for each module, and submit it for approval. You can design the images yourself in a tool such as Canva, or have Book Ad Pack make A+ header, banner and tile images sized to Amazon's module specs for 8 credits ($8).

The process

How should a self-published author approach Amazon A+ content design?

Treat it as a short process. Two things catch many authors: Amazon does not resize your images, and KDP lists pricing, review and time-sensitive wording as common reasons for rejection.

Confirm the book is live or on pre-order
KDP's help says you can add A+ Content to the detail page of live titles and pre-orders, not before the book is published.
Open the A+ Content Manager
In KDP, go to the Marketing page, scroll to A+ Content, choose a marketplace and click Manage A+ Content. Content must be created and published in each marketplace where you want it shown.
Pick modules and make images to size
Add modules to your layout, then add an image to each. KDP says it does not resize images, so every file must already be the right size for its module.
Export to spec
KDP's guidelines list JPG or PNG in RGB, files under 2 MB (its examples page shows 3 MB for some modules, so stay under 2 MB) and no animated images. The guidelines ask for at least 72 dpi; the create guide recommends 300 DPI and calls anything under 200 DPI low resolution.
Check the wording against the rejection list
KDP names these common reasons for rejection: pricing or promotional details, customer reviews, time-sensitive wording (including references to Kindle Unlimited), and more than four publication quotes.
Apply your ASINs
One A+ project can cover several formats of the same book, such as ebook and paperback, if the ASINs are in your KDP account.
Preview and submit
Preview on desktop and mobile, then submit for approval. Content that meets the guidelines appears on your detail page within eight business days, and KDP says review can take longer during high volume. If changes are needed, KDP emails you.

Source: KDP help, KDP A+ Content, KDP Create A+ Content and KDP A+ Content Guidelines, read on 9 October 2026. Amazon can change its rules, so check the guidelines before you submit.

Making the images

What are the options for making A+ content images?

RouteWhat it doesWhat to know
KDP A+ Content ManagerWhere you build the layout, add images and text, and submit for approval.KDP's help also describes generating content for modules marked "AI Ready" (English, US only, at the time of writing).
CanvaA design tool where you can create a design at a custom size in pixels.Canva Free is available to anyone. You size every file to the module yourself.
Book Ad PackIts pricing page describes header, banner and tile images at Amazon's exact module sizes, ready to upload in KDP, built from your book.8 credits (1 credit = $1). Check the modules you need against the A+ Content Manager. You upload and submit them yourself; Amazon decides on approval.

Sources: KDP Create A+ Content, Canva Help Center, Canva pricing and Book Ad Pack pricing, read on 9 October 2026.

The spec sheet

Every standard module, exact sizes.

Amazon rejects images at the wrong dimensions, so design starts with the spec. These are the standard A+ modules available to KDP authors (up to five modules per book page):

Standard Image Header with Text970 × 600 px. The banner most book pages lead with — the widescreen mood shot with your hook line over it. This is the module readers actually see first.
Standard Single Image & Sidebar300 × 400 px main + 350 × 175 px sidebar. Good for a character or setting image beside a short "inside this book" column.
Standard Three Images & Text300 × 300 px each. The classic row of three — three characters, three books in the series, or three reasons to read.
Standard Four Image & Text Quadrant220 × 220 px each. Four tiles with short captions — tropes, quotes, or the series lineup.
Standard Comparison ChartUp to six columns, 150 × 300 px images. Made for series: book 1 to book 6 side by side, each column linking to its own page. The single best readthrough tool in A+.
Standard Company Logo600 × 180 px. Your imprint or pen-name brand mark. Small, but it makes a self-published page read like a publisher's.

Design rules that survive contact with real shoppers: build for mobile first (most Amazon book browsing happens on a phone, where 970-wide banners shrink to palm size), keep overlay text large and short, and make every module look like it belongs to the same book — same palette, same type, cover-consistent.

Real examples

What finished A+ modules look like.

These are real A+ modules — header, banner and tile — generated from the manuscript of one of our own pen-name books, at Amazon's exact sizes. Not a template with stock photos dropped in: the scenes, the characters and the lines all come from the actual book.

Amazon A+ content design example for a book — header module at Amazon's 970x600 size Amazon A+ content design example — wide banner module built from the book's own scenes Amazon A+ content design example — tile module at Amazon's exact size
Header, banner and tile modules from one manuscript. Upload ready — sized, named and sequenced for the KDP A+ Content editor. See a full campaign walkthrough with the A+ set in context.
Fair questions

A+ content, asked often.

How should a self-published author approach Amazon A+ content design?

Build it in the A+ Content Manager in KDP with images already sized for each module, keep to Amazon's A+ guidelines, and submit it for approval. You can design the images yourself, for example in Canva, or have Book Ad Pack make A+ header, banner and tile images at Amazon's module sizes for 8 credits.

How long does A+ Content take to appear?

KDP says content that meets its guidelines appears on your detail page within eight business days, and that review can take longer during high volume. If changes are needed, KDP emails you.

What image format and size does A+ Content need?

KDP's guidelines list JPG or PNG in the RGB colorspace, files under 2 MB, at least 72 dpi, and no animated images. KDP's create guide recommends 300 DPI and calls anything under 200 DPI low resolution. KDP does not resize images, so each file must already be the right size for its module.

What can I not put in A+ Content?

KDP names pricing or promotional details, customer reviews, time-sensitive wording including references to Kindle Unlimited, and more than four publication quotes as common reasons for rejection. Guarantee information, including off-Amazon return or refund policies, is forbidden.

Can I use one A+ project for my ebook and paperback?

Yes. KDP says you can apply multiple ASINs to one A+ Content project, as long as the ASINs are in your KDP account.

Does A+ Content work in every Amazon store?

You have to create and publish A+ Content in each marketplace where you want it shown. KDP lists the marketplaces you can publish to from kdp.amazon.com.

What does Book Ad Pack provide for A+ content?

Book Ad Pack's pricing page describes header, banner and tile images at Amazon's exact module sizes, ready to upload in KDP, for 8 credits, where 1 credit is $1. You upload and submit them yourself, and Amazon decides whether to approve them.

Keep reading

The rest of the launch kit.

Where our numbers come from

Counted, not claimed.

Why this comes from real data

Book Ad Pack is not a template library. Its creative is generated from your manuscript (or your book’s listing where none is supplied), and its ad copy is scored against reader-demand data that we build and count ourselves. The database behind it holds 5,338 reader personas (profiles built from real Goodreads reviews and Reddit posts) and 975,962 dated Amazon snapshots of sales rank, chart position or price. The pipeline has delivered 10 paid customer orders (test, complimentary and free-credit orders are not counted), including 52 ad creatives and 17 videos. Counts are live table counts taken 9 October 2026; each one is re-counted daily, so a figure can fall when a corpus is rebuilt. Compared with Pinterest: it shows you other people’s A+ panels for inspiration. We have built 20 Amazon A+ modules (33 sized images) on paid customer orders. See how we compare with Canva, Placeit and BookBrush.

Your book next

A+ modules from your manuscript.

Upload the manuscript or paste your Amazon link — we read the actual book, then show you the plan.