Step two
The five post types that sell books.
"Buy my book" posts don't work and feel bad to write. These five do, and together they give you a month of content from a single manuscript:
1. The trope / hook cardA still or 5-second clip with the book's tropes or one-line hook over a scene image. "Enemies to lovers. One bed. Her brother's best friend." Readers search by trope; this is how they find you.
2. The scene teaserA 15–30 second video of a moment from the book — the meet, the reveal, the first kiss, the body in the library — with a line of dialogue on screen. This is the post type that converts; it's the book selling itself.
3. The on-book imageYour cover placed in the world of the story — on a café table, a nightstand, a windowsill in the rain — not a flat JPEG. It's the social version of a bookshop display and it performs far better than the cover alone.
4. The character introductionOne character, one image, three lines: who they are, what they want, what's in the way. Series authors get one of these per character per book. Readers fall for characters before they buy books.
5. The reader-facing author postYou, the writing desk, the edit you cried over, the playlist. Not every post — roughly one in five — but it's what turns a viewer into a follower who buys the next book too.
